I build content engines.
Positioning, workflows, and AI systems that ship weekly.
The why?
AI is commoditizing code, features, and the shortcuts engineering used to gatekeep. What used to be leverage — shipping faster, building bigger, scaling cheaper — is getting cheaper by the quarter.
What's left? Trust. Community. Thought leadership. The kind of leverage AI can't generate for you — because it requires you, showing up, repeatedly, with taste.
Media is how you build it. I help you build the system.
Case study: me
It only takes a few months of intentional and consistent work to see results.
- 6 speaking invitations by 19 — Swedbank × VIVITA, MURG, and others. Zero pitched, all inbound.
- 2 paid workshops from institutions that found me through content.
- Institutional collaborations with schools, accelerators, and ministry-adjacent partners.
- 20,000 views and 10,000 unique accounts reached from 5 posts. €0 spent.
- A full content operations stack — Claude agents, SKILL.md systems, research pipelines — built for myself first, now available to you.
Media is my leverage. Make it yours too.
How to work with me
Two ways. One builds the system. One runs it with you.
Build the pipeline
A one-time project to build your media leverage from scratch.
You get the full content operations stack — voice system, content pipeline, research workflow, AI agents, distribution setup, and the playbook to run it. Delivered, documented, yours to keep.
For: Founders who are ready to start, want it done right, and don't want to rebuild in six months.
Shape: Project-based. Fixed scope, scoped pricing.
Fractional growth partner
Six months minimum. Because leverage compounds — or it doesn't.
I run the system with you. Weekly ops, content shipped, experiments tested, distribution pushed, feedback loops tightened. Not an advisor sending Loom videos — an operator inside your growth.
For: Founders who want a partner, not a vendor, and understand results come from consistency, not campaigns.
Shape: Retainer. 6-month minimum engagement.
Questions people ask
Leverage shows up in three ways: inbound that skips the "who are you" phase, shorter sales cycles because trust was built before the first call, and leads from content you published months ago.
If posts only generate activity the week they go out, that's output, not leverage. Real leverage compounds — and building that compounding layer is the point of working together.